XERO GOOGLE PLAY

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client

Xero

year

2026

duration

2 Weeks

location

Auckland, New Zealand

overview

As part of a wider push to refresh Xero’s app store listings across Apple and Google, I designed and animated a new on-brand trailer for the Xero Accounting app on Google Play, built to drive installs. Working alongside Xero’s mobile product teams, we chose the features most worth showing and simplified the UI and workflows so the story is easy to take in at a glance.

I owned the work end to end, from design, motion design and UI animation through to sound and delivery. I also updated the Apple App Store video as part of the same push, delivering a 9:16 version for each of Xero’s main regions alongside the single 16:9 trailer for Google.

approach

I started by gathering the most up-to-date mobile UI from the product teams, then worked with them to decide which features to show. Simplifying the screens and flows was a big part of the job, so that a short video could communicate clearly without overwhelming viewers.

Google’s greater creative freedom let me go further than Apple’s format allowed. I brought Xero’s charms into the trailer, animating each one individually, along with animated blooms. These gave the product a more expressive, on-brand feel than a straight UI walkthrough.